Tue 8 Jan 2008
Starting January 1, 2008, seniors can no longer enjoy a discount at the former Wild Oats store in Bishops Corner.
In a curt message posted at the former Wild Oats store, visitors are informed that from now on there will be no discounts of any kind at Whole Foods. Previously, seniors who shopped at Wild Oats enjoyed a 10% discount. This discount was extended to students as well.
Whole Foods, the largest retailer of natural and organic foods, recently defeated the Federal Trade Commission in court when the government tried to block the $565 million purchase of Wild Oats Market. The court fight led to revelations that Whole Foods chief executive John Mackey had spent eight years posting anonymously on Internet stock message boards, alternately boasting about Whole Foods while trashing Wild Oats.
The FTC considered the two grocers to be the two largest players in a “premium natural and organic supermarket” category, intensely competing with each other across the country. If the acquisition went through, Whole Foods would have free rein to raise prices across the board, stifling competition and harming consumers, FTC officials said.
There’s no need to explain the failings of the deal to seniors now. They’ll be the first to feel it.